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Joe Krenn, CCM is the General Manager/COO at Farmington Country Club in Charlottesville, Virginia since 2012.   He is the Club’s fifth GM/COO in its 92-year history.   Prior to Farmington Country Club, Joe has gained management experience with a variety of other highly distinguished private clubs in the nation such as the Atlanta Athletic Club, Ansley Golf Club, and Cherokee Town & Country Club.

Joe was awarded his Masters of Business Administration from Kennesaw State University – Michael J. Coles College of Business, and his B.S. in Hospitality Management and A.S. Recreation and Leisure Management from Johnson and Wales University.   He is a Certified Chief Executive and Club Manager, served on several national CMAA committees through the years, and was elected the President of the Georgia Chapter for two years.  In 2017, Joe was awarded the James Brewer Award for Excellence in Club Management.

CMAA Chapter Members | No Charge

Non-CMAA Members | $100 per attendee


Sunday, November 17th

12p – 1p              Lunch at Oahu Country Club  | All Attendees
1p – 4p                Education at Oahu Country Club


Rejuvenation & Innovation in Clubs (1.5 Hours) 

Rejuvenation is not just sticks, bricks, and capital enhancements.  Innovating opportunities, events, activities and offering affinity programming can all generate greater attractiveness to new members and a broader market share.  As the club industry is progressing, finding new ways to create lifestyle attractiveness is essential.  One of the top-rated presentations at the 2019 CMAA annual conference is guaranteed to boost your creative thinking.


Critical Situations – It Hit the Fan…Now What? (1.5 Hours)

It’s been said that reputations are won or lost in crises.  As many leaders have experienced first-hand, crisis situations—whether natural or manmade—can quickly test their preparedness and resolve, as well as the ability to be successful.  Challenging situations come in many different shapes and sizes.  If you have been in leadership any length of time, you have encountered times of uncertainty and concern.  It is during these times in which quality leadership steps to the forefront and produces the results needed for success.  Are you going to get out in front with your message or wait until someone else tells the story?  Joe draws on his experience to discusses best practices, communication strategies and key concepts to lead your organization under pressure.


5p – 6:30p          Sunset Cocktails at Outrigger Canoe Club | CMAA Chapter Members Only
6:30p – 8:30p    Dinner at Outrigger Canoe Club | CMAA Chapter Members Only


Monday, November 18th


8a – 9a                Continental Breakfast at Waialae Country Club | All Attendees
9p – 12p              Education at Waialae Country Club


Workforce Planning & Community Engagement (1.5 Hour)

Workforce planning is a systematic approach to anticipating staffing needs and determining what actions should be taken to meet those needs.  It can also provide an opportunity to create strategic partnerships with community agencies and promote the significance of your club within the community.   The result is meaningful employment opportunities, strengthened local economies, and enhanced quality of life within your community.


Life Lessons & Group Workshop (1.5 Hours)

There are so many great lessons we all learn from life.  I personally made a list with some of the most important ones so far, lessons that had a great impact on my life and made me the leader I am today.  Audience will then have a workshop to create their own.


12p – 1p              Lunch at Waialae Country Club | All Attendees
1:30p                   Optional Golf at Waialae Country Club | CMAA Chapter Members Only

DateEvent NameLocationTime
January 20CMAA Kick Off MeetingZoom9 AM - 10 AM
February 4Student Chapter Meet and GreetZoom5:30 PM - 6:30 PM
February 11Student vs Professional Game NightZoom4:30 PM - 5:30 PM
February 22EducationZoom9:30 AM - 11 AM
April 26EducationZoom9 AM - 10:30 AM
April 29Meeting with Student ChapterZoom4:30 PM - 5 PM
May 10Taste of Clubs Kick off MeetingZoom8 AM - 9 AM
June 22Summer BBQ & GolfMid-Pacific Country Club3:30 PM Golf
5:30 PM Dinner
July 12Chapter MeetingZoom9 AM - 10 AM
August 6Officer CallZoom9 AM - 10 AM
September 14Final Taste of Clubs MeetingWaialae Country Club3 PM - 5 pM
September 14Student Chapter MixerOutrigger Country Club5:30 PM - 8:30 PM
October 25CMAA Taste of Clubs & Golf TournamentMid-Pacific Country Club11 AM - 8 PM
November 1Secretary Voting Period for 2022
November 9Officer CallZoom9 AM
November 21 - 22EducationTBDTBD
December 2Annual President's DinnerTBD6 PM - 10 PM